Space Roastery, founded by avid coffee enthusiasts with a passion for quality, emerged from a struggle to find premium coffee beans in Indonesia, a major coffee-producing nation. Stemming from their experiences abroad, the founders learned the art of home brewing, evolving into both home brewers and habitual drinkers. Dissatisfied with existing local options, they took matters into their own hands, delving into roasting to create coffee that matched their discerning taste. The online venture, named "Space" for its dual connotations of home and outer space, offers high-quality, "out of this world" coffee. Space Roastery aims to enhance the coffee culture in Indonesia by encouraging home brewing and habitual coffee consumption.