‘Coffee with conviction’ — UK-based NewGround is as bold as their motto implies, believing in pushing boundaries and never settling for the ordinary. Founded in 2018, this coffee brand combines a passion for expertly crafted coffee with a deep commitment to social responsibility. Their coffees are ethically sourced, ensuring only high-grade coffee beans from small-scale farms around the world, while each batch is expertly roasted in-house to reveal new exciting flavours every time. The B Corp Certified company is also dedicated to using their business as a force for good, by providing work and training opportunities for ex-offenders in the UK, empowering individuals in this often overlooked community with the chance of a fresh start.